Consumer Issues Related To Food
Around the world people of various countries want to eat healthy and nutritious food. The importance of safe foodstuff and its supply is the subject of wide speculation. In less developed countries of the world the problem of provision of the appropriate food supply, its acceptability, and the prevention of different sickness that may appear because of low quality food, can cause great harm to a large part of the population.
New achievements in food science influence agriculture, production of wholesome food, different ingredients not only in separate countries, but all around the world. These developments provide further interest and quick progress in nutrition and healthy food. But at the same time the shortage of information and unclear, implicit positions can make it hard for the consumers to create an accurate viewpoint. Those consumers who are sufficiently informed enlarge their food selection, and are able to pick out a suitable diet that can keep them both healthy and fit.
There are several fats that made the assignment of the media so important for the well-being of the consumers. Media is the main source of meeting costumer demand concerning information on safe and healthy food. It is the journalist’s basic task to provide full and exact vision of the safety of the product, as a narrow view can give a wrong interpretation of the latest development or can distract and confuse the consumer.
Almost ten billion dollars per year is the price of the unscientific information that is aimed at “making you healthier and fitter”. Now Internet is not only a media with boundless opportunities for studying, communication, entertainment and relaxation, but it has become a method of nutrition promotions and marketing. It doesn’t matter what mass media you prefer: magazines, newspapers, television, radio or Internet, you must be aware that not all that is said to be healthy is healthy.
To identify the unscientific claims the consumer must know typical tricks that are widely used. Firstly, it must arouse suspicion that the medicine can provide a fast and effectual remedy for a various number of illnesses. In addition the usage of words such as secret ingredients, magic formula or exceptional effect is a sign to pay close attention to the scientific characters of the product. Also specific scientific terminology is used to produce a particular impression on the buyers or readers. Very often famous people or celebrities are engaged in selling different kinds of products.
For certain true information consumers can find in special departments in local hospitals, clinics, institutions that practise such services. Only specialists with the state licence are permitted to give dietetic advices.
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